Merwe Salt is a Cape Town based fashion brand that was born shortly
after the 2 founders met. South African born and bred Deeva has a
degree in fashion design and interned at Tom Ford. German-born Eva
studied Fashion Management and worked 5 years internationally as a
premium and luxury fashion buyer.
In Merwe Salt’s world, sexy is comfortable. The clothing is versatile as it
is vibrant. Wearable comfort and casual elegance with attention to
detail describe the intention of the 2 friends as well as their emphasis
on tailoring and an eclectic use of materials and custom developed fits.
The garments reflect Eva’s European influence combined with Deeva’s
African roots. Ready-to-wear garments that can be combined easily
and worn for any occasion.
Both interested in anything beautiful and Lifestyle related, the two designers get their inspiration from architecture, interior design, street-
fashion. Noticing at some point that it doesn’t need to be a massive
wardrobe to be perfectly dressed for all sorts of occasions, their vision
was to create statement pieces that are also essentials in a basic and
timeless wardrobe to be hopefully carried over generations. The perfect
fitted pair of pants, a timeless jumpsuit, the basic striped artist shirt
In terms of ‘Who made my clothes,’ their vision is to support the local
market by sourcing and manufacturing exclusively in South Africa.
Their studio in Maitland houses a group of highly skilled sewing
personnel, all production and design is made in-house, from designing
each look to altering each garment to ensure the perfect fit.
There is constant communication happening between the designers
and CMT’s who are well-respected ladies, each with her own story.
Strong South African Women that are giving a lot of input and adding
their knowledge of each and every style to create a sustainable product
made with love and care. Merwe Salts’ products proudly stand for an
ethical and fair work environment with high-quality garments offered at
a reasonable and competitive price to try to contribute to a consumers
mind shift by buying long-lasting garments made locally and giving
them access to actually get to know who made their clothes.